A. Sales & Marketing
A1.
The Marketing Plan 		A2.
Company's Communication 		A3.
Sales Force Management 		A4.
e-Commerce
  • Marketing planning (positioning, market and customer analysis, product features, etc)
  • Marketing plan structure and contents (market strategies, customers targeting, sales objectives, marketing mix politics, etc.)
  • Case studies
  • Communication necessity
  • Communication means and languages (coordinate imagine, packaging, etc)
  • Campaigns case studies
  • Internet and electronic communication
  • Commercial budget and sale force objectives
  • Geographic segmentation (by product and by channel
  • Contracts and benefit systems
  • Sales force operational management
  • The Internet impact
  • e-Commerce scenery
  • e-commerce means and techniques
  • How to make business on Internet: some successful case studies